with Sonia Friedrich
Wednesday, 27th May, 2015 - 5.45pm-7pm (Includes: 30min seminar, Q&A, and networking with drinks)
$30 - members (StartInno and Byron United) / $35 - non-members
“What I learned in business no longer applies.”
Come along and learn easy ways to attract customers through innovative pricing tactics. Business Mentor and Strategic Consultant, Sonia Friedrich shares latest findings about the brain and how customers really behave toward price. After 25 years working for Fortune 500 companies and on brands worth $250 million in Australia and New Zealand, Sonia says now she looks at every brand opportunity differently. Understand the emotional engagement customers have with price and how to use it, including:
- The pain of paying
- The power of free
- Why discounts damage
- The path of least effort
- and more.
Learn how you can easily create pricing tactics that engage rather than repel customers. With slight redesign on how you present offers to customers, many of these new ideas you can implement overnight, at no cost, and begin to measure their impact on your bottom line. You will never discount your offer again. Watch the direct result from this shift in your thinking. You can make your pricing tactics effective and fun!
FREE: Please stay for drinks and networking afterwards.
Book now - Max. 50 people
See you there!