Many startups fail from the get go by assuming "build it and they will come". Smoke testing instead is the first step in iteratively building something, by testing product assumptions even before the product is actually ready or even started.
This staged approach accelerates the learning process. It means testing the strength of an idea, get feedback, learn, iterate and test again. It allows you to build an audience in the process and generate awareness for your business.
A group of customers, usually the early adaptors, are given the opportunity to try your product and give feedback. It prevents building a product that your customers don’t want. The question here is: “if I would offer this product, would you buy it?”A smoke test begins by measuring one thing: whether customers are interested in trying a product. #juststart