Coworker Profile: BAHA (Acronym for Blinds, Awnings, Homewares, Accessories)
Australian owned retailer of window furnishings.
With Australians spending billions of dollars on home renovation each year, BAHA was conceived with the goal of servicing a distinct segment of the custom blind and awning market that is prepared to design and install products themselves.
BAHA offers an easy, online retail shopping experience where you can buy quality products at direct prices. By creating a direct supply link, BAHA cuts out distribution costs incurred by many other online businesses.
Now operating from two locations: Burleigh and Byron Bay since launching through StartInno, owner David Johnson’s years of experience in the design and installation of custom-made window furnishings gave him an insight into changing customer expectations.
David and his team identified an opportunity to disrupt the traditional retail business model by removing the need for multiple home visits and passing the associated savings directly to the customer.
“One benefit of this approach is that it allows for much faster turnaround times than regular retailers,” says David. “We’re also focused on delivering an experience that allows our customers to quickly tailor products for their individual lifestyles and tastes”.
These principles combined speak to consumer trends, as we increasingly seek value for money, personalisation, and efficiency from service providers.
LEAN AND LEARNING
Operating on a lean model with a continual feedback loop, David says guiding customers through an online customisation process is an ongoing learning experience.
As a new business, BAHA is changing with the market, and moving into a growth phase. An example of a recent pivot for the business is the release an installation service in metro areas for the outdoor products more complex to install than domestic items.
They have also recently added shutters to the product list, with custom outdoor cushions coming soon.
David’s business is based heavily on lean methodology and customer service “Our current focus is to continue driving the custom blinds and awning side business while learning and looking towards other custom made home products.”